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Cryptocurrency may be the next wave in advertising and Blockchain may be the leader. To keep ahead of the game it is worth your while to listen to this interview.

Header bidding has been an important way for Publishers to take back control of their inventory. However, those who have utilized this technique have grumbled about inefficiencies and many have thought it a stop gap measure. A possible next step in the evolution is server to server bidding. In this talk, Appnexus executives discuss their…