Posts by pwsadmin

Deep Dive on Server-to-Server Header Bidding

The Pi Collective

Header bidding has been an important way for Publishers to take back control of their inventory. However, those who have utilized this technique have grumbled about inefficiencies and many have thought it a stop gap measure. A possible next step in the evolution is server to server bidding. In this talk, Appnexus executives discuss their…

Read More